The US government estimates that 30% of today's workforce are millennials. These are young professionals with a unique set of skills and abilities in the early years of their career. So the need for a focused, disciplined approach to recruitment, onboarding, and retention is paramount. COVID has further increased the importance of this generational effort as whole groups of 'baby-boomers' have retired early and therefore, not elected to return to the workforce. This has quickly elevated the importance of the millennials within a healthy corporate culture. As a result, Randy Blum has never been busier - working with CEOs, Senior Management, and Boards of Directors to develop strategies to meet this challenge posed by a human capital shift unique in all of corporate history.. In addition, his effort to listen to the needs of millennial workers has been essential in developing corporate environments that encourage their professional growth and contributions.